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Statements

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Candidate Statements typically consist of a head-and-shoulders shot of the candidate speaking towards the camera, or perhaps the candidate behind a desk or podium. They range between 30 seconds and 3 minutes, contain unedited speaking, and consist of either an issue statement or a candidate listing his/her qualifications and reasons for candidacy. Statements are often taped in a studio or submitted by candidates who can’t make it into the studio. If you allow candidates to send in a tape, be sure to clearly outline production specifications, such as what their surroundings must look like, sound requirements and what kind of tape stock is acceptable for airing on your station. Clarifying these standards is a great example of how Video Voter aids in production.

Candidate Statements are a good choice for stations producing election coverage for the first time, due to the minimal production elements required. Many voters prefer this format because it lets the candidates talk simply and directly into the camera and explain their views succinctly.

 

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Video Voter uses new video formats to inform voters about candidates, ballot measures and election issues, then works with governments, media companies and civic organizations to distribute these views widely over video, broadcast, wired and mobile communications networks.